We are very happy to announce one to Jacknife was leading the newest go-to-paign having Hard rock Resort & Gambling establishment Ottawa-the fresh brand’s very first-actually ever Canadian venue! While the Hard-rock embarks on the an excellent $350M expansion and you can rebrand, we’re honoured so you’re able to shape a campaign that do not only remembers Tough Rock’s history as well as amplifies the energy inside Ottawa.
Noted for providing immersive recreation enjoy around the world, the tough Rock� is certainly a favourite globally place to go for residents and you may visitors the exact same. The company is actually a vibrant era regarding extension and you can revitalization, while the phase is decided for a huge opening off Canada’s basic Hard-rock Resorts & Gambling enterprise � with Jacknife top the newest fees to grow the latest go-to-paign due to their Ottawa venue.
HRI turned the initial myself-owned betting team appointed good U
�All of our 350 mil dollars extension and you can rebranding tend to disrupt the hotel, enjoyment, hospitality, and gambling industries inside the Eastern Ontario and beyond,� claims Christine Crump, President out of Hard-rock Lodge and you will Gambling establishment Ottawa. Canadians will not must get across an edge to play all of that Hard-rock has to offer. Jacknife’s works coincides to the industry-category really works and you may feel we deliver to your travelers.�
The fresh scope regarding Jacknife’s really works comes with a complete strategic and creative development of the fresh wade-to-paign, having a focus on building excitement and operating involvement round the the touchpoints. The new venture commonly embody the latest substance off Tough Rock’s vibrant culture, making certain the hole becomes a good beacon having recreation seekers.
�We are very happy to interact that have a worldwide brand like holland casino Hard-rock at the such a pivotal time,� states Mikey Richardson, Co-Inventor and you will Administrator Innovative Director within Jacknife. �Top honors-around the new 2025 release gives us the ability to manage anything it is captivating-a promotion that do not only honors Difficult Rock’s legacy and in addition amplifies the power within the Ottawa.�
So it commitment stresses mission-motivated storytelling, having one another Jacknife and hard Material Resort & Gambling enterprise Ottawa worried about curating a smooth, high-effect brand name sense that can set the latest phase getting a grand opening for example not any other.
Hard rock International (HRI) the most global recognized companies with locations in the more than 74 countries spanning 313 locations that tend to be owned/subscribed otherwise managed Accommodations, Gambling enterprises, Material Shop�, Live performance Spots and you can Cafes. Their Unity because of the Hard-rock� globally commitment system advantages people to possess doing whatever they like across the acting functions all over the world. HRI plus revealed a joint venture called Hard-rock Digital inside 2020, an on-line sportsbook, shopping sportsbook and you can websites playing program. You start with an enthusiastic Eric Clapton electric guitar, Hard-rock owns the new earth’s prominent and most rewarding type of authentic audio collectibles in the more 88,000 parts, which can be demonstrated within the cities globally.
S. Best managed Organization from the Deloitte Private and Wall Road Journal for the 2021 and has now since become honored four times. Hard rock was also honored because of the Forbes among the World’s Top Businesses, together with Top Employers for ladies, Assortment and The fresh new Grads and you may a top Large Workplace on Traveling & Leisure, Betting and you can Entertainment Community. Regarding the 2022 Globally Gambling Honors, Hard-rock was entitled Homes-Centered Operator of the year to your next amount of time in four many years.
Hard-rock Around the world currently retains financing grades away from number 1 capital-degrees get organizations: S&P Globally Recommendations (BBB-) and you may Fitch Recommendations (BBB). For more information on Hard-rock Globally, see hardrock otherwise shop.hardrock.
Rideau Carleton Casino technically launched because the Rideau Carleton Raceway within the 1962, since the Canada’s very first-previously four-eighths mile oval and has been a key part of Ontario’s utilize rushing people since. Since inclusion of gambling in the , the city away from Ottawa has received as much as $6 mil a-year and more than $106 billion in total repayments having holding Rideau Carleton Local casino contained in this the latest National Funding Part.
With eager expectation of beginning of your the newest Hard rock Resort & Local casino Ottawa, Rideau Carleton Gambling enterprise remains open 24/seven, prepared to suffice the travelers with the same effort and thrill. Hard-rock try working to make a new state-of-the-artwork enjoyment business that in the near future render the brand new legendary Hard rock brand so you’re able to Ottawa and you can enliven the metropolis including nothing you’ve seen prior. Future places will include a modern lodge build with 150 bedroom, plus 22 rooms, lengthened betting floors as well as one,five hundred slot machines, 40 live-action desk video game, and you may high-maximum gambling. Guests can also enjoy over ten eating, pubs, and you may lounges, such as the legendary Hard-rock Eatery and you may Council Oak Steakhouse. The resort will also be where you can find the brand new vintage Material Shop, a-1,800 along with chair Hard-rock Live area, and you may real musical collectibles.
The fresh new facility is a significant driver regarding occupations manufacturing and can utilize more 700 local owners, once done. Hard-rock Hotel & Casino Ottawa will stay the latest customs of people financing due to local sponsorships and you will nonprofit partnerships, improving the lifetime regarding owners and group exactly the same because the was dependent less than Rideau Carleton Gambling establishment.
Rideau Carleton Gambling enterprise is manage by Hard-rock All over the world and you may influenced by Ontario Lottery and Gaming Company (OLG). That have OLG partnership, Rideau Carleton Local casino reveals a regular dedication to in charge gambling with full utilization of OLG’s Performs which can be accepted through the RG View accreditation system.
For additional info on Rideau Carleton Local casino, head to rideaucarletoncasino
Jacknife are an independent, full-services innovative brand service based during the Toronto, Canada. Along with 29 many years of globe experience, Jacknife might have been the leader in providing outstanding marketing and you will innovative methods to a diverse list of website subscribers. By the leveraging the brand new effective mix of proper development, Jacknife empowers brands to build significant organization well worth through the fuel out of innovation.